The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive systems are set to generate revolution in the retail sector. Amongst each one of these new tech tendencies, image recognition offers been mapped out because the emerging technology that has the potential to generate the highest effect on sales.
With image recognition technology cellular apps, systems and additional software can identify customers from their facial features. In fact, this technology can also be used to identify different objects based on their features. Because of this the entire world has become a shop screen for the customers where they can find direct hyperlink from the images of products published on a billboard or in mags taking them to the web site or physical location of a retailer. Customers can have more personal retailpriceoptimization.com experience with this technology as it allows systems and software program to respond to an individual. This allows the buyers to find as well as scan their desired items very easily and quickly, which, help to bridge the gap between on-line stores and physical stores. The technology enables the devices and/ or website to be intuitive and they react in an engaging way with the consumers. Actually, image recognition technology gets the potential to be an authentic driving push for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for this products they go for at their devices. They are able to enjoy a fully personalized mobile or on-line retail experience while near a device. This image recognition technology actually makes it easier for cellular and online purchasers to experience and connect to products. And each one of these can be completed simply by scanning the picture on the smartphone or tablet. A number of brands are already using this technology for their online and mobile consumers in order to make item searching more interactive and faster. Generally, most of such applications allow purchasers to snap a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is produced to the consumers.
With such technologies merchants now have enormous opportunities; however, the advantages of these technologies are however to be realized totally. In line with the recent market developments the experts possess opined that around 12% individuals are expected to be using picture reorganization technology by 2014. The retail sales too will be considerable up, because of these technologies. Image acknowledgement technology also makes on the web transactions safer by improving the security perspective of on-line or mobile payme.